Automation That Grows Your E-Commerce Brand on Autopilot

Why E-Commerce Needs Automation

You're running a business where:

• Margins are tight (5-20% net profit is typical)
• Customer acquisition is expensive (£20-100 CAC depending on niche)
• Retention drives profitability (repeat customers spend 3x more than first-time buyers)
• Manual tasks eat your time (processing orders, updating inventory, customer follow-ups)

Generic automation tools (Zapier, Make) can handle basic tasks, but they don't understand e-commerce. You end up with:

• Zaps that break when Shopify updates its API
• Fragile workflows that need constant maintenance
• No proper error handling (failed orders, duplicate records)
• Disconnected tools that don't talk to each other

We build custom automation systems designed specifically for e-commerce. Think of it as having a full-time operations manager who never sleeps, never makes mistakes, and scales instantly.

What We Automate for E-Commerce Brands

1. Abandoned Cart Recovery (15-30% Recovery Rate)

The problem: 70% of online shoppers abandon their carts. That's thousands in lost revenue every month.

What we build:

• Multi-step email sequences (sent at 1 hour, 24 hours, 3 days)
• SMS reminders for high-value carts (optional)
• Personalized content (cart items, product images, scarcity messaging)
• Discount codes for hesitant buyers (triggered on second abandonment)
• Integration with your email platform (Klaviyo, Mailchimp, or custom)

Result: Recover 15-30% of abandoned carts without lifting a finger.

2. Post-Purchase Email Sequences

The problem: You spend money acquiring customers, then never nurture them. First-time buyers don't come back.

What we build:

• Welcome sequence: Brand story, product tips, social proof
• Order confirmations: Branded, with tracking links and upsell suggestions
• Delivery notifications: Shipped, out for delivery, delivered
• Product education: How to use what they bought, care instructions, tips
• Review requests: Timed for when they've had time to use the product
• Replenishment reminders: For consumables (supplements, skincare, coffee)
• Win-back campaigns: Re-engage customers who haven't purchased in 60/90/180 days

Result: Increase repeat purchase rate by 20-40% and lifetime value by 30-50%.

3. Inventory & Order Management Automation

The problem: Manual data entry between Shopify, your fulfillment partner, and your accounting system. Stock errors. Delayed order processing.

What we build:

• Auto-sync orders from Shopify/WooCommerce to your fulfillment system (ShipStation, Shippo, or 3PL)
• Update inventory in real-time across all sales channels (Shopify, Amazon, eBay)
• Push orders to accounting (Xero, QuickBooks) with proper revenue categorization
• Low stock alerts sent to Slack or email when inventory hits reorder point
• Failed payment retry logic for subscription or recurring orders

Result: Zero manual order entry. No overselling. Real-time financial data.

4. Customer Segmentation & Tagging

The problem: You're sending the same email to everyone—first-time buyers and VIP customers alike. No personalization.

What we build:

• Automatic tagging based on behavior:
  • VIP (spent £500+, purchased 3+ times)
  • First-time buyer
  • At-risk (haven't purchased in 90 days)
  • High-intent (added to cart but didn't buy)
  • Engaged (opened 5+ emails, clicked links)
• Sync tags to email platform for targeted campaigns
• RFM segmentation (Recency, Frequency, Monetary value)

Result: Send the right message to the right customer at the right time.

5. Review & UGC Collection

The problem: You know reviews drive sales, but manually asking every customer is time-consuming.

What we build:

• Automated review requests sent 7-14 days post-purchase (when they've used the product)
• Integration with review platforms (Trustpilot, Yotpo, Judge.me, or custom)
• Photo review incentives (discount code for customers who upload photos)
• Bad review alerts (notify you immediately of 1-2 star reviews so you can respond fast)

Result: 10-20x more reviews without manual outreach.

6. Subscription & Recurring Revenue Automation

The problem: Shopify subscriptions are clunky. ReCharge has high fees. You need custom logic.

What we build:

• Flexible subscription billing (weekly, monthly, every 6 weeks)
• Pause, skip, or swap functionality for subscribers
• Failed payment recovery (retry logic + dunning emails)
• Subscriber-only perks (early access, exclusive products)
• Churn prediction (identify at-risk subscribers and trigger win-back offers)

Result: Predictable recurring revenue with lower churn.

Who This Is For

• Shopify or WooCommerce brands doing £10k-500k/month in revenue
• DTC brands selling consumables, apparel, or products with high repeat purchase potential
• Subscription box businesses
• Brands with complex workflows (multi-channel, wholesale + DTC, international shipping)

Why Ebenware

We're not a Shopify app. We're not a marketing agency. We're software builders who understand e-commerce.

What you get:

• Custom-built automations that do exactly what you need (not limited by app functionality)
• Integrations that work with Shopify, WooCommerce, Klaviyo, Xero, ShipStation, and more
• You own the code (no recurring app fees, no vendor lock-in)
• Built on modern tech (Laravel, Vue, PostgreSQL—not Zapier or Make)

Proof Points

We've built:

• SkillsLi: A SaaS platform handling 2,000+ automated bookings per month
• Automated invoicing systems with recurring billing, payment processing, and customer portals
• API integrations connecting CRMs, accounting systems, and email platforms

What It Costs

Custom automation projects typically range £5,000-20,000 depending on scope. Common builds:

• Starter package (£5k-8k): Abandoned cart recovery + post-purchase sequence + review automation
• Growth package (£10k-15k): Everything above + inventory sync + customer segmentation
• Full stack (£15k-20k): Everything + subscription management + custom reporting dashboard

Ongoing maintenance optional (most clients manage themselves after handoff).

Next Step

Book a free Growth Call. We'll walk through your current tech stack, identify where you're losing revenue or wasting time, and outline what we'd build.

If it makes sense, we'll give you a fixed-price proposal with clear deliverables and timeline.

No pitch. No pressure. Just a practical conversation about automation ROI.

Book a Free Growth Call →